Part 6 of 6: The bottom line in dealing with creatives

What can you do as an organization, manager, colleague and/or work environment to increase intrinsic task motivation, and decrease the detrimental effects of extrinsic motivation?

Increase intrinsic task motivation:

  • Engage team in the project from the start
  • Match individuals/team interests to specific projects
  • Provided freedom on how creatives like to work
  • Leverage multi-skilled, diverse teams as a means to share knowledge
  • Encourage support, public recognition, value ideas regardless of where they come from, encourage collaboration and input at all levels and across levels
  • Allow freedom in what to do, when to do and how to go about accomplishing it

Decrease the detrimental effects of extrinsic motivation:

  • Reasonable deadlines to allow for Exit Five thinking
  • Provide sufficient resources, including facilities, equipment, info, funds, people
  • Make it safe to fail
  • Promote experimentation
  • Be appreciative of other’s opinions, ideas and contributions
  • Know when to impose controls and when not to
  • Create a mechanism for considering new ideas
  • Give clear direction on a job
  • Avoid inappropriate evaluation where everyone is a creative director
Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.