Jingles. Back in the day, jingles were quite popular, but then again, TV was still fairly new and audiences were enthralled by just about any content that had an accompanying picture.
These days, they are hit or miss. I remember the “Toronto – You belong here” jingle
it came out around the time that Toronto and surrounding areas lost power for 2-3 days. People were wandering the streets in the dark. That’s a miss.
Ontario Tourism’s jingle, on the other hand, makes me swell with pride and sing along. I like how they alternated each commercial with different singers and footage of Ontario. If I didn’t live here, I’d visit.
The recent Greenbin campaign in Ottawa leveraged the talents of a local group to come up with a song that encouraged O-towners to put it in the Greenbin. I like it. It’s catchy and informative. All I need now is my greenbin.
By far, my favourite jingle campaign has got to be Free Credit Reports. I think they are not only catchy, but tell you a little slice of life story each time that you can totally relate to. Here’s the one about the car:
But for now, the only tune I’m singing is Canada’s national anthem each and every time we win a medal. Go Canada go!
Filed under: advertising Tagged: | commercial, Free Credit Report, Greenbin, jingles, Ontario Tourism, Toronto campaign, Tourism, TV, tv commercial, You belong here
