Why I like a catchy jingle.

Jingles. Back in the day, jingles were quite popular, but then again, TV was still fairly new and audiences were enthralled by just about any content that had an accompanying picture. These days, they are hit or miss. I remember the “Toronto – You belong here” jingle it came out around the time that Toronto [...]

What’s the Buzz about?

It’s been a few days since the launch of Google’s Buzz. The buzz about Buzz is that it’s nothing new. FriendFeed has been doing the same function on Facebook for a while. And doing it well from what I understand. I think the difference lies in Google’s extraordinary reach. Who doesn’t already email through Google, [...]

Can Toyota come back from 7 million+ vehicle recalls?

31 billion in lost revenue and growing 7 million+ vehicles affected 8 car brands recalled 2 public apologies Cost of seducing back customers = priceless

Is customer service dead or just slightly maimed?

I went into Jubilee Jewelery yesterday to buy some more Pandora charms. The store was busy, so I was patiently waiting my turn.The sales lady was intent on helping this lady go through practically every charm trying to find a few she liked. Another lady had since walked up and was also waiting. I suspect [...]

Get mommed with Kleenex

The Kleenex Get Mommed campaign. No doubt you’ve seen it. The TV commercials show people enjoying the mothering of their Kleenex Mom, until they do something annoying and get replaced with a new one. My favourite is the Mom who dares to change the radio station in the car. When I went on to YouTube [...]

a great ad

These days, a good idea seems to be few and far between. I know this from having been in the industry for over 12 years. For this reason, I am always amazed when I see a good ad. I think there should be more out there, and I’m on a quest to find them. Everyone [...]

Social media on trial for killing the English language – Part Two

Finally. It would seem that I’m not alone with my frustration with the current downfall of the English language. This article, Students failing because of Twitter, texting and no grammar teaching, and this article, Student Grammar Failure: capability or context, all support my views from my previous post. How timely.

English grammar now being replaced by recess

I remember when I was in grade nine, someone made the decision that they would stop teaching grammar in high school. I wonder if they thought this through. I see bad grammar all the time. (See my post, Social media on trial for killing the English language.) My next question is what did they replace [...]